And I remember telling one of my closest friends, hey just out of the blue it hit me I turned to him and I said: you now, you are one of those friends if I was really in the shit I Would call you, and his reaction, is he didn’t say thank you, he said, I’d be mad if you didn’t, when you don’t call me and say I’m in the mud, you deny me the opportunity, the honor of setting in mud with you. - Simon Sinek